以市场份额占据首位的跃然创新Haivivi为例。跃然前年推出的初代产品BubblePal，更像一款AI挂件，累计销量突破25万台，以389元单价计算，其销售额已突破1亿元。而二代产品CocoMate，遵循“底层技术突破+知名IP加持”的产品逻辑，与奥特曼IP深度合作。据品牌透露，该产品的单设备日均对话数超60轮次，季度对话总量攀升至80B 以上。
Фото: Valentyn Ogirenko / Reuters
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And chief human resources officer at $62 billion giant Colgate-Palmolive Sally Massey credits Gen Z as being ambitious and incredibly tech-savvy. She said the digital natives possess critical skills that the consumer products company is now seeking—and just like Rascoff, she recognizes the value of breaking down feedback hierarchies.
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